Monthly direction
Developed monthly strategies and content plans shaped by business objectives, product priorities and seasonal opportunities.
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Tayn Roastery
A consistent social media system built around seasonal relevance, strong product storytelling and measurable community growth.
700 → 2.7KInstagram community
The objective
Strengthen Tayn Roastery's online presence, build brand awareness and support sales through a reliable monthly marketing rhythm. The work needed to turn seasonal opportunities and product moments into content people would notice, engage with and remember.
Services
- Social media strategy
- Influencer marketing
- Content strategy
- Meta Ads
- Seasonal campaigns
- Video content
- Brand awareness
- Sales support
The strategy
Clear thinking.
Focused execution.
- 01
Translate monthly business priorities into a clear social media strategy and publishing plan.
- 02
Use seasonal campaigns to give the content timely relevance and stronger commercial purpose.
- 03
Combine organic content, influencer collaborations and Meta advertising so each channel supports the same goal.
- 04
Maintain visual and messaging consistency across product shoots, video content and day-to-day publishing.
Work completed
From plan
to practice.
Content production
Planned and coordinated product shoots, created video-led content and managed consistent publishing across social channels.
Influencer activation
Worked with relevant creators to extend reach, add social proof and bring the brand into new audience circles.
Paid amplification
Managed Meta campaigns to support reach, engagement, awareness and sales-focused activity beyond organic distribution.
Seasonal stories with a commercial purpose.
Campaign planning · product focus · timely publishing
01Products made more visible through motion.
Product shoots · short-form video · consistent formats
02Organic, influencer and paid working together.
Community building · creator reach · Meta amplification
03The outcome